Serato, the iconic audio software powerhouse, is marking 25 years of reshaping the music industry through cutting‑edge technology and its world‑class lineup of DJ and music‑production tools. Founded in New Zealand by Steve West and AJ Bertenshaw, the company made its debut in 1999 with Pitch ‘n Time—now regarded as a benchmark in time‑stretching technology. Since then, Serato has become deeply woven into global music culture, earning shoutouts from artists like Eminem, Snoop Dogg, Drake, and A$AP Rocky, and becoming an essential tool for performers such as Questlove, Erykah Badu, Metro Boomin, A‑Trak, DJ Snake, and DJ Jazzy Jeff.
To commemorate this milestone, Serato is releasing a special limited‑edition reissue of the original Serato Scratch Live Control Vinyl—the groundbreaking product that revolutionized DJing when it debuted in 2004. Only 1,500 units will be available worldwide, priced at $49 USD, beginning October 1, 2024.
The Serato Scratch Live Control Vinyl – 25th Anniversary Edition includes a pair of 12-inch, 140‑gram control vinyl records housed in a celebratory anniversary jacket. The reissue comes in five classic colorways—black, transparent red, transparent blue, orange, and grey marble—with each buyer receiving a surprise color upon unwrapping.
“Music and technology have always been at the heart of Serato,” said Nick Maclaren, Serato’s Chief Strategy Officer, who was among the first DJs to test Scratch Live in the early 2000s. “Scratch Live redefined what DJs could do. As we celebrate 25 years of empowering artists, we’re thrilled to bring this iconic piece of innovation back to our community.”
This limited-edition release honors Serato’s legacy of innovation and its ongoing commitment to pushing creative boundaries. Scratch Live transformed DJ performance by bridging digital and analog worlds, enabling DJs to manipulate their digital libraries using specialized control vinyl or CDs. Over the past 25 years, Serato has continued to lead the industry with groundbreaking tools—from the acclaimed Pitch ‘n Time plug‑in to its advanced real‑time stem‑separation technology—empowering DJs, producers, and artists worldwide to explore new creative frontiers.
About Serato
Since 1999, Serato has remained at the forefront of audio software innovation, helping DJs, producers, and artists elevate their craft. Its first product, Pitch ‘n Time, quickly became the industry standard for time‑stretching and remains foundational to Serato DJ—one of the most widely used and respected DJ platforms in the world. Serato has also made a major impact in music production with Serato Sample and Serato Studio, both essential tools for sample‑based creators and beat‑makers.
In 2022 and 2023, Serato once again pushed the industry forward with Serato Stems, its real‑time stem‑splitting technology that earned widespread acclaim. Today, Serato’s suite of tools continues to offer limitless possibilities for producing, sampling, and remixing music, shaping the future of sound and culture.
For more details, visit Serato.com